How to Use Video as an Effective Communication Tool
Now that just about everybody is a believer in Web video, it's time to figure out just how to use it effectively as a marketing communication tool. Oh sure, there are a few diehard holdouts filling their sites with thousands of words of densely congealed text in a vain attempt to attract 'Mr. GoodSearch;' and let's all encourage them to continue, especially our competitors, because as they stick to yesterday's marketing tactics, we can capture market share by communicating, using techniques that actually lead to more audience engagement, more memory retention, and more sales leads.
Even if you're still a bit unsure of the benefits Web video brings to your marketing efforts, think of the commitment Google has invested in YouTube and then you'll know where the biggest search opportunities exist. So let's all agree, video is where it's at, but hold on just a second, let's call it compelling content presentation, or more precisely, properly conceived, professionally produced, attention-to-post video that delivers a meaningful memorable message in a manner that is less advertising and more content, less pitch and more experience.
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